Cranks, but won't catch

With the choke all the way in and my foot on the gas, she coughs and sputters, but won't keep going.

I pulled the spark plugs -- they're very carboned, and some have gasoline on them.

Looks way off TDC -- rotated back to TDC and then back a few degrees. I ran a drill in the oil pump to get some oil circulating. The oil seems a bit runny and smells of gasoline?

Reinstalled the HEI at 90 degrees to the engine. Wiped off and reinstalled the plugs.

Still won't start at all...